Questions About Briony Croft
Wait, this is work?!
I’m joking of course, but helping our clients achieve big things, watching development and change that extends way beyond the image and photography, is so much more than “just a job”.
With every client’s story I am hooked, the range of experiences and personalities present challenges I relish, and taking this journey with them is rewarding for both of us. What I love most, though, is the after stories – the emails and calls I get following our image development sessions and branded photography sessions, where former clients have nailed that presentation, found the person of their dreams, improved close relationships, attracted that ideal client or motivated their team to perform at their highest rate ever. Seeing the confidence bursting out of those I’ve worked with, that’s what gets me excited about my work, as it’s so, so rewarding.
Find out more about us.
This is a long story, grab a cup of tea!
When I first started this business, I had come from a long stint living overseas and performing on stage that required ‘costumes’. I knew when I put an outfit on, I held myself differently – an extraverted version of Briony took the stage. This got me thinking about the psychology of image and how what we choose to wear effects us.
On returning to Melbourne, I delved into understanding the psychology of image and was fast to realise how media tells women and men to dress is completely inaccurate and vastly outdated. This is when I chose to develop processes that could help transform peoples confidence levels and give them tools for personal and professional growth.
The strategies around our Image Development processes and professional services are completely intuitive, follow the guidelines and structure that I have created, and have now has many years of success with.
The story has far more detail than this – be we can chat about it when we work together!
Style is such a dynamic word! I see style as an extension of our identities, showcasing our personality, values and beliefs. Style and Image is just one piece of the Personal Brand puzzle. We are less about fashion and more about knowing how to use clothing to your advantage, as a vehicle for self expression and driver of confidence.
Everyone is different, everyone is an individual – what you won’t get from us is a “one size fits all” solution. Having had ten plus years industry experience, I have developed a depth in understanding of personality types, motivations for change, and helping others achieve their individual goals. This allows my team and I the freedom to work with you as an individual, on your discovery of personal branding – educating you on the potential for image management and branding management to assist in your confidence and achievements, and leaving you holding that powerful tool in your hands.
I am an outcome-based thinker. I like to achieve big things and celebrate them. I want to see my clients achieve their goals, both in the short term and the long term, and continue on their journey with increased confidence and a positive attitude.
But let’s not jump the gun – give us a call to have a chat to confirm that we are the right fit.
Read more about Briony here.
Questions About Image Development
Yes. We specialise in the complete ‘self packaging’ of our clients including body shape and proportion dressing for both men and women.
It’s common for people to assume personal styling and image development is just for the ladies, but our experience and research shows that it’s just as important for men. We have the expertise to overhaul your look and renew confidence in your image, whoever you might be!
No. Relax! We’re strict, but we’re not that strict.
If the item can be carried across into the new personal brand direction, it is of good quality and you still like the item, then it will stay. We only get rid of items that no longer serve a purpose in your wardrobe or have negative memory associations for you.
There’s no easy formula for this stuff – we offer an individual service, which means we talk to you about your needs and budget in our initial brief, then we burrow ourselves away for a bit, sourcing garments from a variety of locations that we think will work for you.
The majority of shopping takes place in the CBD or the inner city suburbs of Melbourne. You may find yourself in one of Melbourne’s small designer boutiques finding limited edition gems, and then moments later in one of our local or international high street stores.
Please note that Briony Croft does not accept commissions from fashion boutiques. All purchases are completely up to you and pressure free.
How long is a piece of string? You do not have to spend a million bucks to look a million bucks – unless you have the budget to do so of course!
The point is, this is a difficult question to answer if we haven’t yet asked you what YOU want to spend. Another important reason we begin with the initial image profile consultation.
Keep in mind when building a new wardrobe your first two shops (spring/summer and autumn/winter) will be the biggest. From there, we work together adding ‘top ups’ to your carefully selected wardrobe with our Brand365 membership program.
The Image Development process will take approximately 3 half days.
Step 1: Style Profile Consultation Approx 1 hour
Step 2: Wardrobe Cleanout Approx 3 hours
Step 3: Personal Shopping Approx 4 hours
Step 4: Look Book / Wardrobe Integration Approx 3 hours
We spend a lot of time behind the scenes preparing for your sessions. Image profiling, pre-shops, wardrobe outlines etc are done between each of the sessions.
Here’s the thing – we have developed and follow our process for a reason, to achieve complete personal branding transformations. Occasionally we find we adjust timing required for each section of the Image Development process – but we do not customise this package further than that.
If you have circumstance that require further customisation, please speak with us.
You are making an investment in your image, and as with most things, it needs to be upkept.
Let me introduce you to Brand365.
This is our yearly membership service, where you will receive 2 seasonal personal shopping session and 2 seasonal look books as part of your on-going wardrobe maintenance with Briony Croft.
We keep record of everything that is in your wardrobe from the first time we lay our eyes on it. New pieces, priority garments to add, sizes, measurements, every shoelace and button-hole is documented. We know when garments need replacing, and when we can take the next step with you personal brand.
It is very deliberate, and very organised to ensures your image is consistent with the growth of your personal brand.
Questions About Branded Photography
We have a team of professionals that will be on set with you that know all the little tricks to make you comfortable and direct you in getting your best shot.
It can take a little time to warm up to the camera, which is completely normal, but we assure you with all the humour and light hearted fun on set we guarantee you’ll get the authentic, un-posed shots.
They absolutely can take a long time! Thankfully, you’ll be working with a team that is extremely experienced and has been fully briefed and with a strict run sheet to follow. Briony herself is one very organised person – it’s why she is so good at keeping calm in what can seem like a crazy situation in a photoshoot.
We sometimes find after the initial consultation and brief development that a client may require more elaborate sets/scenes and multiple locations. If this is the case, additional time will be required for your photoshoot. You will be aware of the additional time well before shoot day.
We have your back in this department – we are Image Specialists!
Before shoot day, we will have chosen your main outfit combinations, with additional back-ups ready to go. These will be a mixture of what’s already in your wardrobe and new garments that you purchase with us.
We do find and recommend our Branded Photography clients go through the Image Development process. This ensures their personal image and personal brand is creating the right message, is authentic and is consistent. We then capture this personal brand in the photography, which then guarantees a cohesive set of images and video content across the multiple levels of your brand.
Yes – we do have detailed questions we will be asking to ensure you, and therefore we, are very clear on your Personal Brand values. All of these questions will steer us to creating a unique and authentic set of images that truly represent you.
We think you actually already know all of this yourself – you just need a little help putting it into words!
Questions About Professional Services
That is exactly what this guideline in for! We work with the leadership team in creating the terms of appropriate wear to reflect the company. We then take this information and we graphically represent everything that is deemed appropriate or inappropriate in the workplace into a visual, go-to information source.
It cuts the confusion and creates a standard.
We can also offer introductory workshops and presentations to get the team excited about the new aesthetic direction – allowing them to see the information they are being given as an advantage for their own individual personal brands.
Please chat to us further if you’d like to know more information.
Absolutely we can, and have done so on many occasions.
We often find that those is leadership positions require a little more attention with the Image Development process, followed by fresh imagery with the Branded Photography for marketing collateral, and to finish it off a clear aesthetic direction for the team with the Professional Image Guideline.
By combining all three services, you are ensuring a holistic and cohesive approach to getting your brand, and those who represent your brand, consistently sending the right message to attract more of your ideal target market.
We would love to chat you further in creating a customised and/or combined service package.
Briony is an experienced and very confident speaker, having delivered keynotes and workshops to intimate groups and 2000+ audiences. She has a background in being on stage for a living – it really comes as second nature.
For further information, and to let us know about your event please contact us here.
Questions About Booking
Typically, we are booked out 2-3 months in advance. Having said that we do occasional have cancellations, so give us a call!
We are based in inner city Melbourne and are happy to travel to outer suburbs within a 50km radius. Beyond 50km we add a travel fee depending on distance.
Briony does travel interstate and internationally for the Branded Photography and Professional Services.
Unfortunately, we do not offer gift vouchers. The reason being, to go through our Image Development process or our Branded Photography process, you really do have to be ready for it. It is a personal development tool that requires you to dig a litter deeper and ask some bigger questions of yourself.