Professional Image Management

In order to create a positive professional image, impression management must effectively accomplish two tasks: build credibility and maintain authenticity. When you present yourself in a manner that is both true to self and valued and believed by others, impression management can yield a host of favourable outcomes for you, your team, and your organisation.

– Professor Laura Morgan Roberts, Harvard Business School

You’ve got a clear vision and mission for your organisation, but how does that translate in an aesthetic sense? Is your team as a whole expressing a strong, streamlined, executive presence? In today’s fast-paced and uncertain work environment, it is essential that your brand is recognisable and respected. It absolutely must ooze confidence. Building credibility in your marketplace is crucial – a streamlined team is a strong team.


Dressing thoughtfully will bring your team together with clearly defined goals and a robust identity. Not only will the finished product attribute strength and validity to your team in an aesthetic sense, but the process itself allows for team-building and strengthened professional relationships. Briony will engage with you, as a business leader, to define your brand identity, vision and direction.

Having a clear understanding of where you are headed as a team, Briony will then meet with each staff member individually for personalised style consultations – allowing us to craft a style profile for you that both polishes your brand and is sympathetic to individual personalities. Each of your staff members will learn how to use style in improving relationships with both colleagues and clients.

With detailed style profiles of your company and staff in hand, we provide personal shopping experiences for each of your staff members, to ensure your company branding is consistent, refined, and working for you and your people.

The Process


  • Build a style profile that works for your business
  • Understand what your executive look says about you

  • Share the company’s style profile with your team
  • Align company style with the individual personalities in your company
  • Discuss how streamlined style choices can positively impact your business and personal growth

  • Planned, strategic shopping in line with each staff member’s style profile
  • Efficient, hassle-free and effective process – minimal time investment for maximum reward