Personal branding – what is it?

brionycroft Personal Branding

‘Be yourself; everyone else is already taken’.

Oscar Wilde

Personal branding is an ongoing process of self-discovery whereby you create and promote a combination of your skills, experience, image and personality to the world. Personal branding can be used effectively to leverage a career promotion, grow a small business or propel a career change into that dream job you have always wanted.

The concept of a personal brand is as important as ever in our fast-paced online and offline environments. But is your online presence your greatest asset or biggest liability?

We’ve put together a list of our top three components of a personal brand.


While your image is just one component of a personal brand, it’s a pretty darn important one. How are you being perceived by your target audience?

Presenting yourself in an authentic and consistent way can be lifechanging. It can lead to:

  • Recognition within the workplace and/or industry;
  • Growth in interpersonal connections; and
  • Increased confidence.

Does your current image highlight your strengths? Is your image aligned with who you want to be and where you want to go? Your personal brand is always evolving and requires consistent cross checking to ensure that you are on track particularly after a career change or other significant life event.


Most of you will have a LinkedIn profile, plus Twitter, Facebook and Instagram accounts. You might even have a website. It can be chaotic keeping up. We know!

Consistency is key. It takes five to seven impressions for someone to remember a brand. It’s crucial that the messages conveyed via all social media platforms are consistent with one another, but also with what you are doing offline.

Think about the way that you conduct yourself, including verbal and non-verbal communication. Are you sending a consistent message? If not, ask yourself why?


People are attracted to authenticity and originality, both in their personal lives and in business. Creating your own personal brand is an empowering process that affords you the opportunity to tell your unique story. Think about how you would like someone to describe you after first meeting you. What differentiates you from your peers? It is a well-known fact that people tend to trust people, rather than trust brands or businesses. The statistics tell us that 92% of people trust recommendations from individuals over brands. So be your authentic self! There is one unique quality that separates you from your competitors, and that is you.